Products Breakthrough Protein $17.00 WHEY PROTEIN ISOLATE, 90+%, Easy-Mixing. Using Wisconsin milk, the Iso-Chill™ ultra-low temperature filtration & drying process (not above 45 degrees) produces the purest form of undenatured bioactive whey protein available while keeping all the natural IgG, lactoferrin, IGF, and glycomacropeptides. This is a superior product compared to ion-exchange technology, which has more denatured protein and loses lactoferrin and other small peptides. Protein: >89% as is, 93% dry basis. Less than 1% lactose or fat! Kosher approved. It has a protein digestibility of 95, a PER of 3.2, & a BV of 104. Natural light cream color and neutral taste. Treated with a tiny amount of lecithin to make it easily dispersible in liquids. No blending required. Unflavored. Because of its ‘flavor’, we mix it in milk, water, tea, coffee, and blender drinks or we put it on cereal or in many recipes. Our favorite! 24 ounce container provides 34 servings of Breakthrough Protein. Each serving provides 20 grams of high-quality, easily-digested whey protein. Importance of Protein According to Dr. Sears’ research (the Zone) and many others, there are 2 main reasons to have an adequate supply protein in your body. 1- Your body requires incoming protein on a continual basis to repair and maintain its critical systems. Your muscles, your immune system, and every enzyme in your body are composed of protein. Every day your body loses protein constantly. Without adequate incoming dietary protein, these critical body functions begin to run down. 2- Protein is so vital because it stimulates the hormone glucagon. Glucagon has the opposite physiological action to insulin and acts as a major governor of excessive insulin production. It is excess insulin that makes you fat, makes you hungry, makes you mentally foggy, decreases your physical performance, and increases the likelihood of chronic disease. The next question is how much protein do you need on a daily basis. While there are many variables in calculating your specific protein needs (I will deal with that subject in a later newsletter), there is a safe jumping off point. Do a guess-timate of your ideal bodyweight and that # in grams would be the protein needs of an active person. Cut it back a bit if you’re sedentary but you should be active anyway. Another way to get started is to keep a protein log for a few days and make sure you are getting at least 100 grams per day and then build from there. Top Secrets of Success... 4 Kids- the book $12.95 Secrets every kid should know and every parent should teach. Fully illustrated, step-by-step plan to change your childrens' lives... in a very positive way. Written directly for kids so they can learn to: Set goals and realize them Develop self-esteem Establish a positive relationship with parents Learn to enjoy learning Value compassion Set a positive direction for their lives "This book is a great tool to help our children carve out their future... for they are truly our future. A must read..." - Rich Ruffalo, Walt Disney and McDonald's Outstanding Teacher of the Year and Outstanding Athletic Coach of the Year 1995 "... a foundation of wisdom and powerful principles essential for the building of ... character. ... a must read for a young person ... to create a successful life from the inside out." - Cory A. Booker, City of Newark, NJ, Councilman Breakthrough Poster 1 - 16" x 20" $24.95 An awesome 16 x 20 full Kodak color poster that will serve not only as a source of inspiration but as a conversation piece as well. Caught live in front of a huge audience at the point of impact as Russell breaks though 18" of concrete with one crushing blow. The message and the detail of the stone etchings are truly memorable. A great gift that should be in every office and home. Shipped flat. The 1st 900 hundred will be autographed and numbered. Breakthrough Poster 2 - 11" x 14" $16.95 An awesome 11 x 14 full Kodak color poster that will serve not only as a source of inspiration but as a conversation piece as well. Caught live in front of a huge audience at the point of impact as Russell breaks though 18" of concrete with one crushing blow. The message and the detail of the stone etchings are truly memorable. A great gift that should be in every office and home. Shipped flat. The 1st 900 hundred will be autographed and numbered. Breakthrough Poster 3 - 8" x 10" $10.00 An awesome 8 x 10 full Kodak color poster that will serve not only as a source of inspiration but as a conversation piece as well. Caught live in front of a huge audience at the point of impact as Russell breaks though 18" of concrete with one crushing blow. The message and the detail of the stone etchings are truly memorable. A great gift that should be in every office and home. Shipped flat. The 1st 900 hundred will be autographed and numbered. Doctor Ellis’ Minerals $22.50 Doctor Ellis’ Minerals- the Foundation of My Supplementation System- 240 capsules The absolute best minerals I’ve found for 2 major reasons- Balance and Quality. Without a doubt, minerals should be the building block of any supplementation plan because they are so difficult to get from our modern food sources. Dr. Ellis has used the last 75 years of scientific research addressing the human need for minerals. His formulation carefully Balances the nutrient-to-nutrient ratios. Because Dr. Ellis uses amino-acid, chelate bonded raw materials; the Quality of this product is 2nd to none. The typical mineral product on the market is only utilized 10-20% by the human body because of inferior raw materials. Doctor Ellis’ Minerals are the most highly absorbed at an incredible 95%. Label facts include the following Elemental Mineral Content: Calcium 553 mg, Iron 11.4 mg, Magnesium 342mg, Zinc 15 mg, Copper 2.65 mg, Manganese 7 mg, Chromium 200 mcg, and Molybdenum 50 mcg- all 100% pure amino acid chelate. In addition this supplement includes Selenium 200 mcg, Potassium 99 mg, and Boron 2 mg- all 100% pure amino acid complex. 2Tough 2Quit Shirts $15.00 White T-Shirt (Front & Back)   Black T-Shirt (Front & Back)     Currently, we have 3 T-Shirts available: One is all black w/white artwork, the other is white w/4-color artwork and the one not pictured is grey w/black print. All are printed front and back. Highly detailed Lion artwork by Chuck VonSchoff on the front. Too Tough To Quit on the back. 50/50 quality shirts. Breakthrough Cables/ Chest Expander $24.95 This product is part of alternative training that is a must to have in your training arsenal. Whether you train for fitness, for a specific sport or to be a strongman (woman), this is a fantastic tool and can be used anywhere. Personally, I find it very useful in keeping an old shoulder injury under control. We’ve partnered with Lifeline USA to bring this totally useful and functional product to you. Just click on the link to read all about it (not hype) and see some great examples of how to use it. My whole family uses the basic setup- Chest Expander Standard R3. When ordering, please don’t forget to answer the question ‘How did you hear about us?’. Just click the dropdown thingy and you’ll see Russell Jones- the Power Workshop. Thanks and enjoy the results. Breakthrough Power Wheel $49.95 This product is part of alternative training for all level of athletes. From elite level pros to those training for personal fitness, the Breakthrough Power Wheel is a major challenge in a number of ways. It works your core (abs, back and surrounding muscles) like no other. It functionally stabilizes your entire mid-section. It dramatically improves dynamic strength and power throughout your entire body. It gives you a tremendous cardiovascular workout in a very short period of time as it increases your endurance. The Breakthrough Power Wheel can be used just about anywhere and comes with easy to follow instructions and a video. In the warm weather, my family and I use it outdoors and challenge each other to reach new Personal Bests. WARNING- this is not some pfooffy piece of exercise equipment; first timers usually break out in a sweat within the first 30 seconds. We’ve partnered with Lifeline USA to bring this totally useful and functional product to you. Just click on the link to read all about it (not hype) and see some great examples of how to use it. When ordering, please don’t forget to answer the question ‘How did you hear about us?’. Just click the dropdown thingy and you’ll see Russell Jones- the Power Workshop. Thanks and enjoy the results. Hermansader Artwork $10.00 Beautiful NYC Artwork by Tom Hermansader. Choose between 3 postcard-sized pieces. The 1st is of the World Trade Center entitled Emblem of Strength, the 2nd is the Statue of Liberty and the 3rd is Rockefeller Center during the Holidays. All are numbered and signed. Twisted Conditioning by Bud Jeffries $34.77 I have long been an advocate of real cross-training to achieve maximal strength, conditioning and flexibility. Twisted Conditioning puts it all together in a clearly written style that allows you to custom tailor your workouts. Never boring with tons of pictures so that you can ‘see’ what he’s explaining. Your understanding of exercise will dramatically increase along with your motivation. If your idea of fitness is getting out for a walk around the mall, brace yourself for a reality check. Meeting Bud Jeffries is an unforgettable experience. He is a mountain of a man who weighs in at around 350 pounds and is just a shade under 6’ tall. He’s not a sculpted, juiced-up bodybuilder type. In fact, your 1st impression is that Bud’s just a fat man. In short order, I learned just how wrong my 1st impression was. Bud Jeffries is very STRONG. For example, he has squatted 1,000 pounds- RAW. Raw means that he did it only with a lifting belt on… no bodysuit, no knee wraps, and no drugs. Bud Jeffries is very FIT. For example, he has done 500 bodyweight squats in 16 minutes… just try to do 100 right now and you’ll understand FIT. Bud’s also lifted my 165 pound friend Dennis Rogers over his head and walked up 2 flights of stairs… and wasn’t even breathing heavy when he reached the top. Bud Jeffries is very FLEXIBLE. He can drop into a full leg split without even a warm-up. Bud Jeffries is RELEVANT. With so many theorists out there, it’s refreshing to have a ‘doer’ communicate to you in an exciting and understandable way. 336 Pounds of Fury DVD $39.99 Fantastic feats of strength by Dennis Rogers and Pat Povilaitis, plus an appearance by four-time Heavyweight Champion of the World, Evander Holyfield. From very early in my career as a speaker, author and strongman, Dennis Rogers has been my strength mentor and trusted friend. He has been recognized as pound-for-pound the strongest man in the world for the feats he performs and his resume is mind-blowing. He has appeared on Oprah, Regis, Letterman, Kimmel, Fox Sports, the 700 Club and was featured in the Neon Circus. Dennis has been the amazing subject of 2 Discovery Channel Specials- ‘The Science of Super-Human Strength’ and ‘More Than Human’. Millions of people world-wide have witnessed his power. A life-time drug-free athlete, Dennis stands 5’ 10” and weighs between 147 and 165 pounds. This DVD will give you a 55-minute sampling of some of Dennis’ feats and those of Pat ‘the Human Vise’ Povilaitis. Some amazing feats and some craziness are woven throughout. WARNING: Some of this stuff is downright dangerous and may not be appropriate for kids who are prone to taking extreme risks. Parents are urged to pre-view this to assess suitability for teens and pre-teens. Special Free Gift- Included with every order for the ‘336 Pounds of Fury DVD’, you will receive an 8 1/2" x 11" autographed photo of Dennis taken by famed Hollywood photographer, John Russo. contact The Power Workshop